"Gimme More" | ||||||||
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Single by Britney Spears | ||||||||
from the album Blackout | ||||||||
Released | September 25, 2007 | |||||||
Format | CD single, digital download, maxi single, 5" single, 12" single | |||||||
Recorded | 2006 | |||||||
Genre | Dance-pop, electropop | |||||||
Length | 4:11 | |||||||
Label | Jive | |||||||
Writer(s) | Nate Hills, James Washington, Keri Hilson, Marcella Araica | |||||||
Producer | Danja | |||||||
Britney Spears singles chronology | ||||||||
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"Gimme More" is a song by American recording artist Britney Spears from her fifth studio album, Blackout. It was released on September 27, 2007 by Jive Records as the lead single of the album. The song was co-written and produced by Danja and was recorded during Spears's second pregnancy. The track opens with an intro in which Spears says the phrase "It's Britney, bitch". It features racy lyrics, that although they appear to be about dance and sex, are a reference to the public's fascination with Spears's private life. Musically, "Gimme More" is an uptempo dance-pop song with breathy vocals and influences from other genres, such as electro and funk.
"Gimme More" received mixed reviews from critics, who praised the music but dismissed Spears's vocals. The song peaked at number three on the U.S. Billboard Hot 100, becoming her fifth top ten hit and also her second highest-peaking single at the time. It also peaked at the top of the charts in Canada and reached top five positions in almost every country it charted. The accompanying music video displayed Spears as a stripper and featured a break from Spears's highly choreographed music videos. It received mixed to negative reviews from critics, who panned Spears's pole dancing as well as the lack of storyline. Spears performed the song at the 2007 MTV Video Music Awards, wearing a black sequined ensemble. Her performance was panned by many critics, who commented extensively on her singing, dancing and wardrobe.
"Gimme More" has been covered and sampled by many artists from different genres, including a metal cover by Machinae Supremacy and acoustic versions by Sia, Marié Digby and Christopher Dallman. The opening line "It's Britney, bitch", became a catch phrase in popular culture. It was referenced in many television shows and used during the performance of "Human Nature" on Madonna's 2008-09 Sticky & Sweet Tour.
Contents |
"Gimme More" was co-written by James Washington, Marcella "Ms. Lago" Araica, Nate "Danja" Hills and Keri Hilson and produced by Danja.[1] After Hilson was given the instrumental, she started singing "give me, give me" (later changed to gimme gimme), which would later become the song's hookline. Spears began recording the track in Las Vegas, Nevada in August 2006, while she was seven months pregnant with her second child, Jayden James. Recording continued at Spears' house in Los Angeles, California, three weeks after she gave birth.[2] Danja explained that "Gimme More" is about "feeling good, celebrating womanhood".[3] The song was mixed by Ms. Lago at Chalice Recording Studios in Los Angeles, California. Background vocals were provided by Hilson and Jim Beanz.[1] "Gimme More" was released as the album's lead single and premiered on New York City-based radio station Z100's web site.[4]
"Gimme More" is an upbeat dance-pop song with influences of electro and funk.[4][5] According to the sheetmusic published at Musicnotes.com by Hal Leonard Corporation, it is set in a moderate dance groove and composed in the key of F# minor, with 133 beats per minute, with Spears vocal range spanning over two octaves from F#3 to G#5.[6] The melody incorporates "low electronic lines" whereas the beat has been described by Bill Lamb of About.com as "disco-ish".[4][7] Nick Levine of Digital Spy compared Spears's vocals to those of her single "I'm a Slave 4 U" (2001).[8] Lamb described them as "teasing [...] backed by moaning and heavy breathing" and compared the song to Donna Summer's "Love to Love You Baby" (1975).[7]
"Gimme More" is constructed in the common verse-chorus form. The song opens with a spoken intro in which Spears says the line "It's Britney, bitch".[9] Although the song's racy lyrics appears to be about dance and sex, they are actually about the public's fascination with her private life, as noted in the lines "Cameras are flashin' while we're dirty dancin' / They keep watchin', keep watchin'".[8] The chorus consists of the repetition of the hookline "Gimme gimme", that ends with a constantly pitch-shifted "More". The song closes with an outro by Danja in which he says the lines "Bet you didn't see this one coming / The Incredible Lago, the legendary Ms. Britney Spears / and the unstoppable Danja".[9]
"Gimme More" received mixed reviews from critics.[10] Dennis Lim of Blender named the song one of the highlights of the album, calling it "hypnotic pole-dance pop".[5] Alexis Petridis of The Guardian called the song "futuristic and thrilling".[11] Nick Levine of Digital Spy said that "somehow, out of personal chaos, pop greatness has emerged. [Danja] melds tack-sharp beats and a deliciously scuzzy bassline to create a dancefloor throb that feels devilishly sexy".[8] While reviewing The Singles Collection, Evan Sawdey of PopMatters called "Gimme More" "the best dance track she has done since 'Toxic'".[12] Kelefa Sanneh of The New York Times said the track set the mood for Blackout, adding that "the electronic beats and bass lines are as thick as Ms. Spears’s voice is thin [...] she delivers almost nothing but slithery come-ons and defiant invitations to nightclub decadence".[4] New Musical Express compared Spears's vocals to "a sex addict’s cry for help".[13] The opening line also received criticism. Bill Lamb of About.com gave the song three and a half stars and commented, "It does seem that Britney's bump-and-grind singing style that we first heard 8 years ago on '...Baby One More Time' is still intact, and the 'It's Britney, bitch' announcement that opens the song implies a significant amount of fire remains. The opening alone bumps the song's rating up by half a star".[7] Roger Friedman of Fox News dubbed the line as "cocky and fun".[14] Eric R. Danton of The Hartford Courant wrote, "The comedy starts right away, when she plays the role of your drunk friend calling at 3 a.m., slurring, 'It's Britney, bitch'".[15] Mike Schiller of PopMatters called the opening line "real value...kind of hilarious" and added that the "inserted “more” syllables in the chorus only add to the feel that this is a genetically engineered sort of dancefloor banger".[12] Popjustice named "Gimme More" the tenth best song of 2007.[16] The StarPhoenix listed it as the second most infectious songs of the year.[17] However, Maxim labeled it the year's lamest.[18]
On September 22, 2007, "Gimme More" debuted at number eighty-five on the U.S. Billboard Hot 100.[19] On October 13, 2007, the song peaked at number three on the chart. The same week, it also peaked at number one on the Billboard Hot Digital Songs, due to digital sales of 179,000 downloads. It became her fifth top ten hit in the Hot 100, as well as her highest peaking since "...Baby One More Time".[20] The single was certified platinum by the Recording Industry Association of America (RIAA) selling 1,000,000 copies.[21] On December 15, 2007, it peaked at number one on the Billboard Hot Dance Club Songs.[22] In Canada, the song debuted at number fifty-three on September 22, 2007.[23] On October 13, 2007, it peaked at number one and climbed from number forty-two, becoming the chart's "Greatest Gainer".[24] It was certified two times platinum by the Canadian Recording Industry Association (CRIA) for sales of 80,000.[25]
In Australia, the single debuted at number three on the Australian Singles Chart on October 15, 2007.[26] It received a gold certification by the Australian Recording Industry Association (ARIA) for shipments over 35,000 units.[27] In New Zealand, it debuted at number twenty-four on October 1, 2007.[28] The following week, it peaked at number fifteen.[29] "Gimme More" was also successful in Europe, peaking at number two in the European Hot 100 Singles.[22] On October 22, 2007, it debuted at number three on the UK Singles Chart.[30] It also reached the top five in Belgium, Czech Republic, Belgium, Denmark, Ireland, Norway and Sweden and peaking inside the top ten in Austria and Finland.[31] "Gimme More" has sold almost three million copies worldwide.[32]
The music video for "Gimme More" was filmed over two days in July 2007 at a warehouse in downtown Los Angeles, California.[33][34] It was directed by Jake Sarfaty, who was handpicked by Spears. The production was reportedly Spears's "concept and vision".[33] During filming, Spears was spotted wearing a short black dress, black boots and a black hat.[34] On September 13, 2007, it was reported by The New York Times that the music video was being "tweaked with input from her advisers" since "[the] gritty, stripper-themed clip [...] may jolt fans who are more accustomed to the slick, tightly choreographed videos that made her an MTV staple".[35] Ultimately, only footage from one day of filming remained and the rest was cut. The music video premiered exclusively in iTunes Store on October 5, 2007 and in all other outlets, including TRL on October 8, 2007.[34]
The video begins with a blond Spears sitting and laughing in a bar with two female friends, but stops to look at a small stage in front of them. A brunette Spears appears on the stage, wearing a leather vest, a studded belt, panties and fishnet stockings while sporting a tattoo on her biceps. She dances erotically around a pole and up against a mirror. Throughout the video, she continues to dance and flip her hair while special effects lights flash around her as the camera moves slightly in and out of focus to the beat of the song. The video's light systems change from black and white with aura-like blue and pink hues to full blown color. Around the middle of the video, she is joined by two alter egos of her female friends, who also dance around the pole.[33]
The music video received mixed to negative reviews from critics. Michael Slezak of Entertainment Weekly said "The moral of the story is, if you’re going to build an entire video around a stripper pole, then you better work said pole like a nine-to-five. Drop it like it’s hot. [...] Alas, in the case of "Gimme More," I’ve seen sexier pole work during an afternoon of fly-fishing".[36] Andrei Harmsworth of Metro commented "To her credit, the video is slightly less disappointing than her mimed performance of the track at the Video Music Awards last month but it is still smeared with the same smutty hallmarks".[37] Dose said the video "sucks less that you think" and added "Spears appears lucid, sometimes happy, and awards-worthy editing makes her appear to be standing upright competently throughout".[38]
Spears performed "Gimme More" for the first time at the 2007 MTV Video Music Awards in the Pearl Theater at the Palms Hotel and Casino in Las Vegas, Nevada, on September 9, 2007.[39] It was rumored that the performance, considered her musical comeback, would include a magic act with Criss Angel, but is thought to have been turned down by the show's organisers.[39][40] The performance began with a face shot of Spears singing the first lines of Elvis Presley's 1958 song "Trouble".[41] After that, the song began, Spears was revealed to be wearing a black sequined bikini and knee-high boots. In the rest of the performance she danced around the stage with her dancers all dressed in black.[40] Several pole dancers were dancing in smaller stages around the audience.[41] Spears was notably lip synching, when during some parts she stopped moving her mouth.[40] It was reported by The Boston Globe that after performing, Spears cried uncontrollably backstage.[35] The performance was panned by many critics. Jeff Leeds of The New York Times said that "no one was prepared for Sunday night’s fiasco, in which a listless Ms. Spears teetered through her dance steps and mouthed only occasional words in a wan attempt to lip-synch her new single".[4] Vinay Menon of the Toronto Star commented Spears "looked hopelessly dazed. She was wearing the expression of somebody who had been deposited at the Palms Casino Resort by a tornado, one that promptly twisted away, taking her clothing and sense of purpose. [...] [She was] lumbering, in slow motion, as if somebody had poured cement into her streetwalker boots".[42] David Willis of BBC stated her performance would "go down in the history books as being one of the worst to grace the MTV Awards".[43] During Spears's 2009 concert tour The Circus Starring Britney Spears, the LAZRtag Remix of "Gimme More" was used in a martial arts-inspired interlude between the first and second act.[44]
"Gimme More" has been covered by many artists and a great number of amateurs.[45] In late 2007, American singer-songwriter Marié Digby posted an acoustic cover of "Gimme More" along with a cover of Rihanna's "Umbrella" in her YouTube account. Both became viral hits, with "Gimme More" gaining more than 300,000 views in two weeks. Shortly after, Digby became the eighth most subscribed-to artist on YouTube. She joked about the situation saying, "I could have done a karaoke video to ['Gimme More'], but I just had my stripper pole taken out the other day from my living room, and it just wouldn't have been the same".[45][46] The same year, Australian pop singer Sia covered the song in an acoustic version.[47] Swedish metal band Machinae Supremacy covered the song on their third studio album Overworld, released on February 13, 2008. Matthieu De Ronde of Archaic Magazine commented "[it is] one of the most unexpected covers of all time, [...] this track has been given a somewhat comical but enjoyable makeover, but who said that metal couldn’t be fun?".[48] American singer-songwriter Christopher Dallman played a cover of the song during many of his concerts in 2007.[49] Two years later, he showed his version to his producer Rachel Alina, who prompted him to release an EP of Spears's covers.[50] The EP, titled Sad Britney, was released on November 9, 2009, and also contained covers of "Radar", "Toxic" and "...Baby One More Time".[49] It became Dallman's first record to chart on iTunes.[50] He also released a music video for "Gimme More", which was criticized by Spears's fans who thought Dallman was making fun of her. He explained, "There have been a few folks who have misinterpreted what I was doing and thought that I was somehow making fun of her, which really isn’t the case. I have such a place in my heart for Britney".[49]
"Gimme More" has been sampled in many songs, including Girl Talk's "Give Me a Beat" (2008) and Charles Hamilton's "Devil In A Light Pink Dress" (2009).[51][52] In the episode "Michael Scott Paper Company" of the television series The Office, the character of Michael Scott is driving his convertible listening to Lady Gaga's "Just Dance". When he stops the car, he looks into the camera and says "It's Britney, bitch", mistaking Gaga for Spears.[53] During an episode of the television series Kath & Kim, the character of Brett Craig screams the catch phrase before starting a fight in a bar.[54] During a skit in a 2008 episode of The Ellen Show, in which Ellen DeGeneres and Spears sang Christmas carols through a neighbourhood, Degeneres said the catch phrase when knocking on a door.[55] "It's Britney, bitch" was also included in a video backdrop during the performance of "Human Nature" in Madonna's 2008-2009 Sticky & Sweet Tour. In the video, Spears was trapped in an elevator and tried to get out. At the end of the performance, the doors opened to reveal Spears saying the catch phrase.[56] On November 6, 2008 in the Los Angeles show at Dodger Stadium, Spears joined Madonna onstage halfway through the performance.[57]
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Charts
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Certifications
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Preceded by "Stronger" by Kanye West |
Canadian Hot 100 number-one single October 13, 2007 - October 26, 2007 |
Succeeded by "Stronger" by Kanye West |
Preceded by "Don't Stop The Music" by Rihanna |
Billboard Hot Dance Airplay number-one single October 27, 2007 - December 1, 2007 |
Succeeded by "Carry Me Away" by Chris Lake featuring Emma Hewitt |
Preceded by "Shut Up and Drive" by Rihanna |
Billboard Hot Dance Club Play number-one single December 6, 2007 |
Succeeded by "Keep Your Body Working" by Tony Moran featuring Martha Wash |
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